Old Navy Ad

I read Professor Sanghvi's blog that posted the concern about the new Old Navy ads for the new "flirt" style of jeans. I have seen the commercial many times and I have never listened to the song close enough to hear those lyrics that Anamarie considered so offensive. I believe that the lyrics implied that when a woman says "No" she's only flirting, and this offends Anamarie because it disregards the importance of taking a woman seriously when she says "No", and promotes (in some way) sexual assault on a woman. I think that Anamarie is taking this way too seriously. I think that people are watching the commercial and looking at the jeans more than they are listening to the song. I am sure that Old Navy is not trying to promote sexual harassement or trying to degrade women's rights to say "No" when they feel sexually pressured. Old Navy has obviously put more attention and detail into the actions in the commercial than they did the song because in this commercial they are not only advertising the "flirt" style of jeans, but also two other new styles--and neither of these style's names are mentioned in the song. This commercial is still going to advertise the jeans well and it is going to make people watch the commercial and remember it even if it has "offensive" remarks in the song.

Celebrity Endorser

I think that using a celebrity endorser for Geico could really end up helping them. Usually when you see a familiar face or a celebrity you relate them to things that they are synonyms with. If they did a commercial for Geico every time you would see that celebrity in a movie or on TV you would think of the commercials that they did for Geico and therefore you would remember Geico. It could affect them negatively if the celebrity started getting bad press and was looked at in a negative way. That’s why companies have to be careful when picking a celebrity sponsor because you wouldn't want them to make your company look bad. But otherwise I think that it’s a good idea and a profitable idea.

First Blog Entry

We always see the "Geico" commercials on television and we all remember them because of the gecko, or the cavemen. While these are very eye-catching commercials and they help you to remember the company "Geico", they do not help you to remember that Geico can help you save money on car insurance. In my opinion, they should probably try to follow the route that AllState Car Insurance is taking by having a celebrity endorser, a catchy commercial, but also making sure that the point of their business is coming across.