Celebrity Endorser

I think that using a celebrity endorser for Geico could really end up helping them. Usually when you see a familiar face or a celebrity you relate them to things that they are synonyms with. If they did a commercial for Geico every time you would see that celebrity in a movie or on TV you would think of the commercials that they did for Geico and therefore you would remember Geico. It could affect them negatively if the celebrity started getting bad press and was looked at in a negative way. That’s why companies have to be careful when picking a celebrity sponsor because you wouldn't want them to make your company look bad. But otherwise I think that it’s a good idea and a profitable idea.