Wednesday, August 22, 2007
First Blog Entry
We always see the "Geico" commercials on television and we all remember them because of the gecko, or the cavemen. While these are very eye-catching commercials and they help you to remember the company "Geico", they do not help you to remember that Geico can help you save money on car insurance. In my opinion, they should probably try to follow the route that AllState Car Insurance is taking by having a celebrity endorser, a catchy commercial, but also making sure that the point of their business is coming across.
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2 comments:
do you think celebrity endorsers help or hurt the brand? do customers often end up remembering the endorser and forget the brand?
i think that a celebrity endorser can never hurt a brand...but it may not necessarily help it either. Using a celebrity endorser for an insurance company does not help sell the brand based on it's purpose, but the celebrity will help the viewer to remember them and then, in turn, remember the commercial.
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