Lately we have been talking about good and bad publicity. We pose the question, is all publicity good publicity? In my opinion, I think that all publicity is good for someone's career if all they care about is being famous and being known. If a celebrity does something wrong and either goes to jail or rehad for it, there are always going to be fans out there who still like them, or who like them even more now because of their "bad" image. There are many celebrities who want to be seen as role models and they do not want their names spread across the tabloids each week for something small that they did and now regret. Also, you cannot always believe the publicity that you see. Even if it is publicity about something good a celeb has done, it still may not be true. This can go the same way for brands. For example, Abercrombie & Fitch got a lot of heat about their scandalous catalogue they produce. It gave A&F a bad image to some people, like parents, but a sexy, hot image to others, like teens or young adults. A&F obviously believes that all publicity is good publicity or they would not produce this magazine with fears that parents would not want their kids wearing A&F merchandise.

News

When I want to know about something I usually just look it up online. With today’s resources it’s so easy to go directly to what you want to know instead of having to watch long news broadcast. Every now and then I will watch the news if it is something major that is going on and I want to watch them broadcast the latest news, but for the most part I use news sources like USAtoday.com where I can get the news I want when I want it. I checked out both BBC and the New York times and found them also to be very good. They had a lot of options and showed world wide news which is really good because you can know what is going on around the world. BBC was very easy to navigate around and find what you want. New York Times was a really good website but tended to just be information on things that were happening in the United States with some information about world wide events. I think now matter how you get your news its important to know what is going on around you and around the world.

Professor Sanghvi asked us to compare the NY Times news, BBC news, and our local news to each other. For my news, I will usually just watch the morning news show on local tv stations so I can see what the weather will be like and just to see what is going on. I went to the NY Times webpage and also to BBC news webpage and I there are some differences in those sources and the local news webpage. In the NY Times they had more categories and articles to choose from. It was set up very well and you could easily read and naviagte your way around. BBC was great also because they had sections for each part of the world. NY Times had national news and then world news, but the world news section was very large and covered every other part of the world in one section. For the local news webpage, they provided accurate, efficient news, but it was mostly just local news. Local news does not cover as much national or worldly news that the NY Times or BBC covers. Personally, I liked the NY Times the best because I am more interested in national news. For someone who wants to know what is going on all around the world, BBC would be the best for them. How does this relate to marketing? I was asking myself this as I was looking at all of these websites. I believe that for small businesses the local news on televion and their website are great places for advertisements. A lot of people rely on the local news for weather and traffic, so many people will watch or visit the website numerous times a day and see an advertisement for a brand or local business. As for the NY Times and BBC, a brand that is known nationally and worldwide would do best advertising either in the paper or on the website. A brand that everyone knows and everyone has either used or will use in the future. A food or beverage brand would be best because everyone is familiar with these kinds of brands. Placing ads on the websites would be the best thing to do because there are a few number of people who actually pick up the NY Times newspaper and read it. Placing it online will be better visibility and will reach a broader audience.