Lately we have been talking about good and bad publicity. We pose the question, is all publicity good publicity? In my opinion, I think that all publicity is good for someone's career if all they care about is being famous and being known. If a celebrity does something wrong and either goes to jail or rehad for it, there are always going to be fans out there who still like them, or who like them even more now because of their "bad" image. There are many celebrities who want to be seen as role models and they do not want their names spread across the tabloids each week for something small that they did and now regret. Also, you cannot always believe the publicity that you see. Even if it is publicity about something good a celeb has done, it still may not be true. This can go the same way for brands. For example, Abercrombie & Fitch got a lot of heat about their scandalous catalogue they produce. It gave A&F a bad image to some people, like parents, but a sexy, hot image to others, like teens or young adults. A&F obviously believes that all publicity is good publicity or they would not produce this magazine with fears that parents would not want their kids wearing A&F merchandise.