experiential marketing

In class we've been discussing experiential marketing and how Vera Wang could use that to promote her new line SimplyVera at Kohl's. I think that the best idea that we came up with was the have either a fashion show in the store, or have free makeovers in the store that use her clothing. Many consumer's who come into Kohl's either don't know about the line or don't really care. Those people need to be exposed to the new line or else it will never get sold. I don't think that the new line will really bring in any new customers for Kohl's because I think that Vera Wang fans do not want to buy her things at Kohl's. Once the Kohl's consumer's are aware of the brand, they are more likely to come back to the line and buy her things. The makeover would be a good chance for consumer's to interact with the store and see the clothing on themselves. Many times consumer's won't buy something because they do not think it will look good on them, but when someone makes them try it on they realize that it really does look good, and they end up purchasing it. Even if the Vera Wang prices are higher than the other Kohl's brands, if a woman looks good in something she will cough up the extra money to buy because she knows it looks good and feels good in it. I think that this would be one of the best things for Vera Wang to do to promote her line because otherwise I feel like it will not sell well and eventually fade out.